seem の用法を確認します。

seem

linking verb で seem と同意です。

参考:cambridge – appear – seem

+ to 不定詞

You’ve got to appear (to be) calm in an interview even if you’re terrified underneath.

She appears to actually like the man, which I find incredible.

There appears to be some mistake.

+ (that)

It appears (that) she left the party alone.

It appears to me (that) (= I think that) we need to make some changes.

「それは私には~の様に見える」の意味

以上、cambridge – appear – seem より引用

However, your marketing message appears to lack focus throughout the site.

TOEIC 公式 5 Test1 Q149-150 より引用